@scoopwhoop
ScoopWhoop Media is India’s most exciting digital media company that creates lifestyle & pop culture content across its online, mobile, and social channels. The brand engages with a young audience aged 13–35 through its different channels - ScoopWhoop English - focussing on lifestyle & entertainment content, social and creator-driven video channel OKTested and ScoopWhoop Hindi that reaches a larger regional demographic. ScoopWhoop’s wide and prolific distribution network built across social media drives over 1bn impressions monthly and over 100mn users.
Tata's Zudio was launched in 2016, and as reported earlier this month, by the end of 2023, its revenues were estimated to be in excess of ₹4,000 crore. How did the affordable fashion brand become a big success story in 7 years? Well, a more simplistic explanation would be it tapped the right audience - if retail therapy is your addiction, but the degrading bank balance, a buzz kill, Zudio perfectly falls in that bracket. But Parsh Kothari — co-founder and CEO of Think School, a start-up that aims to provide affordable business education — provided a more detailed explanation for this. Like most big brands available out there, the unique thing about Zudio was that it wasn't targeting top-tier markets. For that, Tata already had Westside as their premium fashion brand. Zudio was aimed at youngsters who are not as amused by the idea of spending 3000 bucks on a single shirt. If you've ever visited Zudio, you'd know the brand hosts shoes worth ₹300, trousers worth ₹400, and literally all of their collection is priced at less than ₹1000. But how do they manage to keep their prices so low? Why do we never catch a Zudio ad on TV? And still keep growing? Click the Link in Bio to find out. #SWEditDesk #Zudio #tata ✍: @sabharwalvas
It’s been a few years since ‘Gopi Bahu’ became a phenomenon, a stock character for the Internet’s meme universe. Her miserable life in the Modi household got us cackling even on our draining days. When life ceased to make sense, it was Gopi Bahu and her La La La tune on anything AhemG that made us happy. You know, everything was beautiful. We had made peace with Gopi being our source of happiness. And then, out of nowhere, like a meteor from the universe’s emptiness striking Earth, it hit us. That it’s me, you, us, we’re Gopi Bahus, eternally bonded in a toxic relationship with the Modi family, our office. In this enterprise, Kokila Ben is the ultimate boss, while AhemG is the micro-manager who couldn’t care less. Don’t believe us? Click the Link in Bio and figure out for yourself. #SWEditDesk #GopiBahu #AhemJi #Office ✍️: @sabharwalvas
When we talk about sex, we boil it down to penetration. If we make some effort, we address orgasm. However, that’s as far as we go. Other than the lack of proper sex education, our inability to dig ‘deeper’ is why we don’t see sex for what it can be – pleasure. We look at is as something so scandalous, that we almost make it sound vulgar. The only way to not do it, is learn and actually have fun. In a way, the Kamasutra managed to do that long before. Click the link in the bio to read what the book says about sex and pleasure that is more than just facts. #SWEditDesk @manyailawadi
I finally watched Siddharth Anand’s Fighter that has been the talk of the town ever since it was announced. I’d say, well, it wasn’t an easy ride. Just like the director’s last few movies, this one was also packed with action, drama and misplaced dialogues. While some scenes were okay, the dialogues were hyper-nationalistic and cringe. Don’t believe us? Take a look and see for yourself! #SWEditDesk @aaliyahjainx
It appears the Internet will still be deliberating over Sam Bahadur and Animal discourse, with both films clashing on their digital release. Many tuned in on Friday to watch either of the two films, if not both, on OTT for the first time. Unsurprisingly, what followed were reactions, debates, and well...hot takes with someone actually equating Animal's director with Quentin Tarantino. Well, even though our stance is pretty clear, check the Link in Bio for some genuine Internet reactions to help you decide which movie to watch this long weekend. #SWEditDesk #Animal #SamBahadur #Netflix #zee5 ✍: @sabharwalvas
Who you are neighbours with, can be very important, even in the largely isolated city lives. They give one a sense of companionship. Now, imagine being neighbours with a celebrity. It’s got to be interesting for its own set of reasons. Here, are a few people reveal celebs they have lived next to. Click the link in the bio to read more. #SWEditDesk @manyailawadi
Sarfaroshi ki tamanna ab hamare dil mein hai, Dekhna hai zor kitna baazu-e-qaatil mein hai. Every time I listen to these lines in a movie or a recital, I feel a sudden rush of warmth and patriotism in my veins. Even though we don’t carry our national flag with us every single day, our eyes brim with tears whenever we hear such patriotic poems. To celebrate the spirit of patriotism on the occasion of the 75th Republic Day, we have compiled some heartfelt poems written about our nation. These verses beautifully encapsulate the spirit of India and showcase how it’s a land of unity and love. #SWEditDesk @aaliyahjainx
Siddharth Anand’s Fighter was released today. It stars Hrithik Roshan, Deepika Padukone, and Anil Kapoor, and there’s already a lot of chatter surrounding it. Ever since its trailer dropped, people had been speculating whether the film would be any good, with its familiar Pakistan obsession, Top Gunesque feel, and dialogues which looked straight from every 90s Bollywood action movie ever. As it turns out, the film does live up to those expectations, but the audience’s verdict is largely divided. Hrithik being Hrithik does not disappoint, although one can’t say the same about the film’s plot and action sequences. Some call it a masterpiece for commercial cinema, others consider it Bollywood’s yet another shoddy attempt to make a meaningful action film. Click the Link in Bio to check out what people are saying about it. #SWEditDesk #Fighter #HrithikRoshan #DeepikaPadukone
The film universe’s annual accolade ceremony — also known as The Academy Awards — has announced the nominees for its 96th instalment. This time, the name that’s captured the attention of the Indian audience is the Indo-Canadian director Nisha Pahuja, whose documentary ‘To Kill A Tiger’ has been nominated under the Best Feature Documentary Category. Click the Link in Bio to know more about this documentary set in India. #SWEditDesk #ToKillATiger #NishaPahuja #Oscars
Do you have one weirdest wildest fantasy that you’re just too afraid to voice out loud? Like an irresistible kink you harbour but fear a lifetime of embarrassment. Don’t worry, sex works differently for everyone. And por…, sorry, ‘adult movies’ statistics suggest that people can be into ANYTHING AND EVERYTHING. People are revealing the weirdest kinks their partners had that they just couldn’t accommodate. And some of them would really, REALLY shock you. Click the Link in Bio to check them out. #SWEditDesk
In the last 16 seasons of 'Bigg Boss', we witnessed many new bonds being made and broken, as some contestants, who gave all they had to their relationships in the house, got nothing but betrayal in return. In the current season too, many housemates showcased their loyalty and warmth towards Munawar Faruqui, only to be betrayed in the end. The comedian was loved for his calm and quiet behavior for the initial few weeks of the show. However, the audience saw his other side when his ‘friends’ started calling him out. In the article below, we listed all the instances that prove he’s not just a bad contestant, but is also a terrible friend. Click the link in the bio to read more. #SWEditDesk @aaliyahjainx
The annual investiture ceremony for the global film industry is approaching, and the prospective candidates have been announced. In short, the Oscars are coming. Soon, your feeds will be flooded with who’s who of the entertainment universe, and we’ll unabashedly play our part in it. Over the years, The Academy Awards’ reputation has elevated to become an equivalent of the most prestigious award one can receive in the film industry. It’s like every artist’s dream today. And the nominees list for Oscars 2024 is out. Overall, there are 23 categories comprising 5 nominees for each, except the Best Picture category, which has 10 films as nominations. Click the Link in Bio complete list of nominees for the 96th Academy Awards. #SWEditDesk #Oscars #OscarNominees
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