There’s a fine line between problem solving and creating problems that help the brand image. It’s a lot like actually caring for a cause and being preachy. Because, if brands cared, and if they started solving problems for real, they’d start from within. What is that proverbial statement about charity starting at home? #SWEditDesk @manyailawadi

There’s a fine line between problem solving and creating problems that help the brand image. It’s a lot like actually caring for a cause and being preachy. Because, if brands cared, and if they started solving problems for real, they’d start from within. What is that proverbial statement about charity starting at home?

#SWEditDesk

@manyailawadi