The popular quick commerce platform, Zepto, found itself in a soup after a user expressed displeasure about a notification she received about i-pills missing her. The post sparked a debate among users, questioning the ethical standards of the brand. Notifications from apps are becoming more personal and invasive, sometimes so much so that it appears they know everything about us, but not our boundaries. @notsopreet [Zepto, iPill, Notifications] #swtrends

The popular quick commerce platform, Zepto, found itself in a soup after a user expressed displeasure about a notification she received about i-pills missing her. The post sparked a debate among users, questioning the ethical standards of the brand. Notifications from apps are becoming more personal and invasive, sometimes so much so that it appears they know everything about us, but not our boundaries.

@notsopreet

[Zepto, iPill, Notifications]

#swtrends
The popular quick commerce platform, Zepto, found itself in a soup after a user expressed displeasure about a notification she received about i-pills missing her. The post sparked a debate among users, questioning the ethical standards of the brand. Notifications from apps are becoming more personal and invasive, sometimes so much so that it appears they know everything about us, but not our boundaries.

@notsopreet

[Zepto, iPill, Notifications]

#swtrends
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