"RuPaul's Drag Race" Season 7 contestant and "RuPaul's Drag Race All Stars" champion Trixie Mattel hails from Milwaukee, Wisconsin. When This Is It! — a gay bar in her home town, and, having operated for 53 years, the state's oldest -— faced hard times due to the COVID-19 pandemic, Mattel stepped up to help ensure the bar would weather the downturn, local newspaper the Milwaukee Journal Sentinel reports. The bar has played a central role in the city's, and the state's, LGBTQ culture, USA Today noted. But it was also, the newspaper recalled, "the first LGBTQ+ bar that Brian Firkus — who developed his Mattel drag character in Milwaukee — visited after turning 21." Mattel, speaking to the Journal Sentinel via Zoom, said that drag performers in the city "made This Is It! our happy hour moment before we had to put on the wig and go do the drag show. "My relationship is such that sometimes I will come from General Mitchell" — the city's airport — "to the bar with my bags." Added Mattel, "It really is like the Cheers in Milwaukee. I met some of my lifelong best friends there." This Is It! owner George Schneider had taken on debt to expand the venue not long before the crisis hit, the Journal Sentinel reported. That made an already-devastating downturn that much worse. Tap link in bio to continue on @EDGEmedianetwork ???⁠ ⁠ ?️: Kilian Melloy / @dragelruairi ⁠ ?: Trixie Mattel / @trixiemattel @trixiecosmetics

"RuPaul's Drag Race" Season 7 contestant and "RuPaul's Drag Race All Stars" champion Trixie Mattel hails from Milwaukee, Wisconsin. When This Is It! — a gay bar in her home town, and, having operated for 53 years, the state's oldest -— faced hard times due to the COVID-19 pandemic, Mattel stepped up to help ensure the bar would weather the downturn, local newspaper the Milwaukee Journal Sentinel reports. The bar has played a central role in the city's, and the state's, LGBTQ culture, USA Today noted. But it was also, the newspaper recalled, "the first LGBTQ+ bar that Brian Firkus — who developed his Mattel drag character in Milwaukee — visited after turning 21." Mattel, speaking to the Journal Sentinel via Zoom, said that drag performers in the city "made This Is It! our happy hour moment before we had to put on the wig and go do the drag show. "My relationship is such that sometimes I will come from General Mitchell" — the city's airport — "to the bar with my bags." Added Mattel, "It really is like the Cheers in Milwaukee. I met some of my lifelong best friends there." This Is It! owner George Schneider had taken on debt to expand the venue not long before the crisis hit, the Journal Sentinel reported. That made an already-devastating downturn that much worse. Tap link in bio to continue on @EDGEmedianetwork ???⁠
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?️: Kilian Melloy / @dragelruairi ⁠
?: Trixie Mattel / @trixiemattel @trixiecosmetics