“I think it was important for us to be Black,” said Jamhal Johnson, co-founder of Chicago’s local Moor’s Brewing Co. “We put a Black man on the beer can.” For Johnson and longtime friends Damon Patton and Anthony Bell, that’s been one part of a well-considered growth and branding strategy for Moor’s Brewery Co., the Chicago Black-owned brewery the trio co-founded in 2021. Last month, they won the Samuel Adams 2025 Brewing the American Dream competition and will receive a year of financial assistance and mentorship from the brand, a key player in the craft brewing space. They plan to use it to aid in their mission of popularizing and mainstreaming Black-owned craft beer. Tap on our bio link to read more. ----- Photo 1: Jamhal Johnson, left, and Anthony Sherod Bell, two of the founders of Moor's Brewing Co. (@moorsbeer), at Diversey House on July 2, 2025. Photo 2: Beer taps at Diversey House, Moor's Brewing Co.'s taproom. Photo 3: The Kölsch-style beer. ? Ahmed Ali Akbar / Chicago Tribune ?️ Terrence Antonio James / Chicago Tribune
July 8, 2025
“I think it was important for us to be Black,” said Jamhal Johnson, co-founder of Chicago’s local Moor’s Brewing Co. “We put a Black man on the beer can.”
For Johnson and longtime friends Damon Patton and Anthony Bell, that’s been one part of a well-considered growth and branding strategy for Moor’s Brewery Co., the Chicago Black-owned brewery the trio co-founded in 2021. Last month, they won the Samuel Adams 2025 Brewing the American Dream competition and will receive a year of financial assistance and mentorship from the brand, a key player in the craft brewing space. They plan to use it to aid in their mission of popularizing and mainstreaming Black-owned craft beer.
Tap on our bio link to read more.
-----
Photo 1: Jamhal Johnson, left, and Anthony Sherod Bell, two of the founders of Moor's Brewing Co. (@moorsbeer), at Diversey House on July 2, 2025.
Photo 2: Beer taps at Diversey House, Moor's Brewing Co.'s taproom.
Photo 3: The Kölsch-style beer.
? Ahmed Ali Akbar / Chicago Tribune
?️ Terrence Antonio James / Chicago Tribune
For Johnson and longtime friends Damon Patton and Anthony Bell, that’s been one part of a well-considered growth and branding strategy for Moor’s Brewery Co., the Chicago Black-owned brewery the trio co-founded in 2021. Last month, they won the Samuel Adams 2025 Brewing the American Dream competition and will receive a year of financial assistance and mentorship from the brand, a key player in the craft brewing space. They plan to use it to aid in their mission of popularizing and mainstreaming Black-owned craft beer.
Tap on our bio link to read more.
-----
Photo 1: Jamhal Johnson, left, and Anthony Sherod Bell, two of the founders of Moor's Brewing Co. (@moorsbeer), at Diversey House on July 2, 2025.
Photo 2: Beer taps at Diversey House, Moor's Brewing Co.'s taproom.
Photo 3: The Kölsch-style beer.
? Ahmed Ali Akbar / Chicago Tribune
?️ Terrence Antonio James / Chicago Tribune
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